A lifestyle brand that is dedicated to work/life balanced living. Never feel out of place, our products will fit in at the office, in meetings on the golf course, going for drinks, and having a nice dinner with your partner.
I wanted to capture the vibe of the brand in a piece that could be used as a tool for on-boarding new team members and ambassadors. The strategy was to communicates the brand story and all of its eccentricities.
Role: Creative Direction / Art Direction / Design –Creative Director: Drew Denny – Photography: Nick McCrary