Working with the teams eCommerce, Design, Sales, and Product Development at Fish Hippie, I developed the visual style for marketing and collateral program for D2C and B2B platforms. Insuring each component works together to create the overall look and feel for the brand.

Fish Hippie is a lifestyle brand that specializes in men’s clothing and accessories that blend casual style with outdoor functionality. The brand’s tagline, “Drift Off Course” reflects its focus on providing comfortable, versatile clothing that can be worn in a variety of settings, from the river to the office.

Role: Creative Direction / Art Direction / Design – Creative Director: Drew Denny – Photography: Nick McCrary

The Fish Hippie brand has gained a following among outdoor enthusiasts as well as anyone who appreciates comfortable, stylish clothing. The company’s products are sold online through its website and a network of retailers across the country.

One of the key factors driving Fish Hippie’s success is its focus on quality and attention to detail. The company’s products are made with high-quality materials and feature unique touches. This attention to detail has helped the brand stand out in a crowded marketplace and build a reputation for quality and durability.

Regarding challenges, Fish Hippie faces stiff competition in the outdoor and lifestyle markets. The company must continue differentiating itself from other brands and stay on top of trends to remain relevant to its audience. 

The company will need to continue to adapt and innovate to stay ahead of the competition and navigate the challenges of an ever-changing market.

Suggestions for Fish Hippie to improve brand recognition:

  1. Expand the product line: Fish Hippie could consider expanding its product offerings to include more items for women, and children, or specific outdoor activities such as hiking or camping. This could help the brand appeal to a wider audience and increase brand recognition.
  2. Partner with influencers: Fish Hippie could partner with social media influencers who align with the brand’s values and lifestyle, such as professional anglers, hikers, or other outdoor enthusiasts. This could help the brand reach new audiences and increase visibility.
  3. Host events: Fish Hippie could host events such as pop-up shops, outdoor festivals, or fishing tournaments to engage with customers and promote the brand. This could also help build a sense of community around the Fish Hippie lifestyle.
  4. Collaborate with other brands: Fish Hippie could collaborate with other outdoor lifestyle brands or companies to create co-branded products or promotions. This could help increase exposure for the brand and attract new customers.

By implementing these strategies, Fish Hippie can increase brand recognition, reach new audiences, and continue to build a loyal customer base.


Work done at FISH HIPPIE Co.