Destination is a travel-based, adventure brand for the past 40 years. I helped lead the effort to build a foundation of standards for the brand across all channels and media.
The right tools are needed to do the job. This booklet is about how to bring the brand vision to life. It’s how to act, look, and speak. It’s how to express the brand’s personality through standard communication.
Role: Art Direction / Creative Direction / Design – Creative Director: Trevor Wessman-lavelle – Photography: Jason Koons